B2B SALES ADVISORY
COACHING | EXECUTION
I have over 20 years experience delivering sales success and can help on your terms.
Whatever you face, it’s likely I’ve seen it before, and know how the road bends and dips.
I provide Commercial, Strategic Advisory and Execution, Coaching and Mentoring; delivered
with concision, commercial curiosity, directness, impact and empathy.
My experience is shaped from first hand experience leading revenue functions in
digital, data, SaaS and subscription businesses.
I launched Speakap in UK&I, a cutting edge employee communications SaaS platform, built the
GTM strategy and brand, signed their biggest deal ever and set them up for future success.
I grew Webloyalty’s UK&I business from $45 to $75m gross revenues, launched in Ireland, the Netherlands, Belgium and Poland, and assembled the right team to continue the early success.
I launched Tesco Media Solutions working with the jewel in the crown of UK grocery to deliver a go to market strategy, for a business where data underpins everything, doubling revenue from £15m to £30m in the process.
My instincts are naturally drawn to the business of maximising revenue and potential,
intuitively understanding the right questions to ask that lead to growth.
I am calm, focused, optimistic, provocative with purpose, and fun.
If you think you need support or advice, I can help on your terms - hourly, daily or retained.
Get in touch for an introductory chat, to see how I can help you grow your revenues.
Context: help to close the gap between
your ambitions and market realities
Focus: leaders can lead, and I can
support on revenue growth
Confidence: supporting business
leaders without sales experience
Efficiency: quicker and more cost
effective than hiring an FTE
Speed: achieve your commercial
Sustainability: create predictable
and replicable revenue streams
Visibility: ever changing commercial
landscape, which I can help navigate
It is vital for leaders to have freedom to set a course for their business beyond the horizons of short-term survival.
I take a long-term strategic view of every client and help with the clarity required to offer:
I help the modern entrepreneur to solve their revenue and sales challenges, providing support where needed, leaving you to focus on developing your strategic long-term goals.
Common problems I help solve include:
Establishing product, market fit
and value proposition
How to win trophy clients and
Prospect segmentation and
Where to invest marketing spend
for the best results
Hiring, developing and coaching
a sales team
Sales targets, commission plans
Lead generation and sales execution
B2B SALES ADVISORY
For some, business is the realisation of a life’s passion. For others it is a natural calling.
Whichever it is, creating predictable and scalable revenue streams is its lifeblood.
Winning new business and growing clients whilst developing the business itself is a
challenge that can overwhelm the novice and the veteran alike.
How much time do you devote to sales?
When should you take stock and plan for
the next phase of growth?
When do you invest for growth?
Timing and expertise are everything and when the speed of business is faster than
ever and conducted across more spaces and platforms than ever before, it is hard
to find the time to look up and ask for help.
Business may change, yet we often find ourselves in need of some solid business
fundamentals. Meshing the energy of the ever changing world, with the solid, stable
grounding of understanding sales growth.
Having invested in coaching at several key points in my career, I truly believe in the power of coaching to help make meaningful change and achieve personal growth.
I have trained with Barefoot Coaching, am a qualified Personal and Business coach, and
on the path to ACC accreditation with the International Coaching Federation.
Words used to describe my coaching style include Concise, Curious, Direct and Impact Driven.
Clients have said that working with me is Calm, Focussed, Thought Provoking and Fun.
I bring the right questions to ask, provide focussed reflection and challenge, combine
the theoretical and practical, and help to connect the dots.
Ultimately I focussed on personal growth and am results and outcome driven, so if you
are looking to make a meaningful change, then I can help you achieve results.
Reflection: provide a safe
space where you can
reflect, take stock and move forward with confidence
Clarity: help you make
Trusted friend: challenge
Sounding board: step out
of your echo chamber and
unpack your thoughts
Confidence: enable you to
make change with
Focus and Time Management: being conscious on where and what teams give their time
Mindset and Focus: provide clarity and conviction
Productivity: be conscious on where teams are focusing their effort for the best results
Maximise Potential: boost team performance and results
Resilience and Wellbeing: help manage sales pressures and remote working challenges
Career Coaching: understanding where you are at and where you want to be
Purpose: Finding meaning and being fulfilled in what you do everyday
Energy: Understanding where you get your energy from and how to channel it everyday
Imposter Syndrome: Overcoming limiting beliefs which are holding you back
Job Interview Preparation: What to ask, anticipate and be in the best position for success
I was introduced to Guy when Speakap was looking to expand to the UK and we instantly clicked. He is smart, personable, hard working and acts with integrity, which are all essential factors when launching a new market.
Guy was our first boots on the ground in the UK and created the Go To Market strategy, led the sales process, built the Speakap brand, got us onto some huge global RFP’s and won our biggest client to date.
Managing in different markets and time zones can be tricky, but Guy has always ensured we are aligned and that there are no surprises. I would recommend Guy to anyone that is looking to scale their business.
Erwin van der Vlist, Co-Founder & CEO